Anna Kryvoroh

• Launching online store from scratch. Now it is one of largest marketplaces in Ukraine with traffic of over 23M per month.
• Designed innovative branding and product strategies.
• Media planning, budget coordination, advertising campaign planning.
• Launching, optimizing, monitoring results of advertising campaigns. Monitoring implementation of KPI's, optimizing contextual advertising campaign.
• Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Developed and strengthened business partnerships at all levels.
• Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
• Managed divisional marketing, advertising and new product development.
• Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
• Furthered brand awareness through with online advertising strategies.
• Drawing up project development strategy at different stages (before launch, launch, development, etc.) - SMM, SEO, PPC, Youtube.
• Increased advertising budget by 10% annually through vendors' advertising campaigns.
• Developed comprehensive performance reports using Google Analytics to strategize resource allocation and establish performance metrics.
• Analysis of effectiveness of advertising campaigns, social networks, e-mail, price aggregators.
• Analysis of effectiveness of landing pages in advertising campaigns.
• Search and testing of new online advertising tools.
• Speaker at conferences dedicated to digital and eCommerce

https://rau.ua/personalii/anna-krivorog-epicentr/

• Developed and initiated projects, managed costs, and monitored performance.
• Fostered relationships with vendors to promote positive working relationships.
• Modified and directed project plans to meet organizational needs.
• Boosted revenues by coordinating and executing projects and growing inventory diversity.
• Oversaw high profile projects for by planning, designing, and scheduling phases.
• Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders.
• Directed full-cycle marketing and advertising strategies.
• Created digital media kits for high profile projects.
• Maintained high level of understanding of industry standards and trends.
• Developed advertisements with impactful messages to stimulate engagement and reach target audiences.
• Used market analysis and metric tools to increase key audience.
• Masterminded highly successful digital strategies for various platforms to attract customer engagement.
• Identified appropriate marketing channels and target customers for campaigns.
• Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
• Collaborated with external creative agencies to produce and distribute marketing materials.
• Bolstered revenue potential by promoting and facilitating opportunities to establish guest relations and boost client retention.

• Managed team of 6 employees, overseeing hiring, training and professional growth of employees. Coordination of creative and technical departments of portal.
• Statement and implementation of control over all types of work on site. Planning and control.
• Development of concepts and Terms of Reference, testing.
• Market analysis of competitors, positioning and development of the site.
• Attracting and actively working with media on real estate. Development of headings, writing analytical articles. Preparation of analytical reviews.
• Participation in the development of other projects of the company (Kombinator - a tool for real estate valuation, as well as document management; www.ocenka.kanzas.ua - the corporate website of the company, etc.).
• Work with the media has been established, the company has increased awareness, my articles were regularly published in such sources:
  PropertyTimes, Building, NeruhomistKiev, Apartment+, etc.
• She was an expert in the morning program "Real Estate" on the First Business Channel.