Personal Statement
Versatile professional with over 20 years of experience in commercial management, marketing, communication, and entrepreneurship. Proven expertise in business creation and development, team leadership, and the management of innovative digital and marketing projects. Motivated to pursue a doctoral degree to deepen knowledge and contribute to research in marketing strategy.
Customer Reception and Needs Assessment
Télé Pour Tous (TPT), Congo Brazzaville
Sales and Marketing Manager | 2000–2001
Proficient in marketing and accounting software, Microsoft Office Suite, website content management systems, Back Office, and Intranet platforms
Skilled in network development and business expansion strategies
Experienced in training sales and marketing teams to enhance product knowledge and customer engagement
Strong expertise in product promotion, campaign planning, and brand communication
Excellent interpersonal and communication skills for client relationship management and stakeholder collaboration
Strategic planning and execution of marketing initiatives
Client prospecting, lead generation, and market research
Report writing and performance analysis to support marketing decisions
Account growth, customer retention strategies, and loyalty program management
Efficient order processing and coordination between marketing and sales operations
Comprehensive account management, ensuring client satisfaction and long-term engagement
Application of Artificial Intelligence in Marketing & Communication
Demonstrated ability to leverage AI-based tools, including ChatGPT, in the context of strategic marketing and digital communication.
Experienced in using generative AI for content ideation, market research, competitive analysis, and the development of data-driven campaigns.
Proficient in integrating AI technologies into marketing workflows to enhance audience targeting, message personalization, and campaign optimization.
Actively exploring the role of artificial intelligence in transforming traditional marketing paradigms and fostering innovative customer engagement strategies.