Alizée Van Gijsegem

Mission: Oversee the delivery and performance of customer relationship management (CRM) platforms, ensuring operational excellence and an optimal client experience.

Key Responsibilities:

• Team Leadership: Manage and mentor 4 Product Owners responsible for CRM platforms (Servicing & Sales), call management, appointment scheduling, and marketing automation tools.
• Strategic Vision: Define and align the domain roadmap to enhance platform efficiency, scalability, and business impact.
• Operational Performance: Ensure platforms (CRM, call/booking systems, marketing automation) deliver peak performance for operational teams (e.g., sales, customer service).
• Cross-Functional Collaboration: Work with IT, Marketing, Sales, and Customer Service teams to integrate systems and streamline workflows.
• Client-Centric Approach: Drive initiatives to maximize customer experience (CX) through data-driven improvements and tool optimization.
• Delivery Excellence: Guarantee timely, high-quality delivery of new features, upgrades, and fixes while managing risks and dependencies.
• Metrics & Reporting: Monitor KPIs (e.g., platform uptime, user adoption, customer satisfaction) and adjust strategies as needed.
• Innovation: Stay ahead of industry trends (e.g., AI, automation) to recommend innovative solutions for CRM and marketing tools.

• Developed product strategy and roadmap.
• Managed the backlog and coordinated with IT teams and business-side operational stakeholders.
• Defined business requirements and monitored performance in collaboration with key stakeholders.
• Set and tracked objectives and KPIs across digital channels.
• Oversaw technical performance and testing processes.
• Held responsibilities for Genesys, the Appointment Module, and Contact Form.

• Defined product strategy and roadmap, managed the backlog.
• Acted as Product Owner in an Agile Scrum framework, leading and supporting development teams (external IT teams in India and Spain).
• Owned end-to-end product quality and user experience.
• Promoted digital transformation goals within the company.
• Created and maintained the product dashboard (Google Analytics, user satisfaction, etc.).
• Ensured regular communication with key stakeholders (Marketing, IT, etc.).

• Defined strategy and roadmap, managed the product backlog.
• Oversaw the public website, FAQ section, forum, chat, and chatbot.
• Collected business requirements and tracked performance with key stakeholders.

• Created, edited, and published online content using a CMS.
• Optimized SEO through both content strategy and HTML improvements.
• Tracked web performance via A/B testing, Google Analytics, and user feedback surveys.

• Sourcing of production funding and management of calls for tenders for film projects.
• Distribution coordination: organizing screenings, promotional content, DVD sales, invoicing, and related activities.