ALEXANDRA BLIDARU RO EN FR
Waterloo
Summary
Strategic and results driven Business Analyst & Project Manager with extensive experience in banking (ING). Proven track record in project management, process optimization, and regulatory compliance. Adept at managing cross-functional teams, implementing innovative solutions, and driving business efficiency, with expertise in stakeholder management and change implementation
Overview
16
16
years of professional experience
Work History
Professional Development & Relocation
.
07.2024 - Current
- Proactively exploring new opportunities in banking, tech, digital payments, after relocating to Waterloo
- Learn Intensive French
Senior Channel Manager (Customer Journey Expert)
ING Bank Romania
06.2018 - 06.2024
- Led customer journey enhancements to optimize sales performance across advisory channels
- Spearhead process automation projects
- Successfully implement the Teams application in offices within one month, leading a cross-functional team (IT, Sales, Compliance, Legal) to enhance internal communication, streamline external client interactions, and accelerate the sales process
- Led the first Risk Assessment for the Network Offices, in less than 3 months
- Own and prioritize the product backlog based on business value, leading agile delivery squads to transform backlog items into seamless customer journeys, driving product efficiency and user experience optimization
- Manage cross-functional teams and collaborated with key stakeholders to align business strategies with market demand
Sales Development Specialist
ING Bank Romania
01.2015 - 06.2018
- Identify and execute growth opportunities, develop strategic initiatives to enhance customer engagement
- Play a crucial role in data-driven decision-making, optimizing business processes, and implementing client-centric solutions to drive revenue growth.
- While being on maternity I managed independent consulting projects in educational development.
Business Development Specialist
ING Bank Romania
01.2010 - 01.2015
- Design and implement a strategic framework for managing the individual client portfolio, ensuring alignment with business objectives and seamless cross-departmental communication, including the sales network
- Identify growth opportunities and advised internal departments on optimizing client engagement strategies, enhancing service alignment with customer expectations and behavioral trends.
Education
Master - Faculty of Communication And Public Relations
SNSPA
Bucharest, Romania01.2006
Bachelor - Faculty of Commerce- Marketing
Bucharest A.S.E.
Bucharest, Romania01.2003
Skills
- Microsoft Office Suite
- SharePoint
- Confluence
- Jira
- Azzure boards
- ServiceNow
- MS Project
Key Expertise
- Customer Journey Optimization | Customer Experience Enhancement
- Risk Assessment | Operational & Compliance Risk | Regulatory Projects
- Project Management | Process Automation| Business Development
- Cross-functional Collaboration | Stakeholder Engagement | Change Management
Timeline
Professional Development & Relocation
.
07.2024 - Current
Senior Channel Manager (Customer Journey Expert)
ING Bank Romania
06.2018 - 06.2024
Sales Development Specialist
ING Bank Romania
01.2015 - 06.2018
Business Development Specialist
ING Bank Romania
01.2010 - 01.2015
Master - Faculty of Communication And Public Relations
SNSPA
Bachelor - Faculty of Commerce- Marketing
Bucharest A.S.E.