Alexander Vermeire
Ghent
Summary
Results-driven Associate Manager in Global Brand Marketing with expertise in strategic marketing initiatives, compliance management, and global brand development for the DYMO brand at Newell Brands. Known for effective communication and innovative solutions that drive growth and brand visibility across multiple regions.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Associate Manager, Global Brand Marketing
Newell Brands
08.2023 - Current
- Global Leadership: Help to oversee Brand Marketing across NOAM, LATAM, EMEA, APAC, and ANZ for DYMO brand.
- Campaigns & Partnerships: Lead strategic campaigns and partnerships in online shipping and vertical markets.
- Packaging Compliance: Ensure packaging aligns with legal and internal standards.
- Brand Strategy: Drive strategy and digital content in line with brand standards.
- Brand Equity: Maintain brand consistency across touchpoints; develop integrated marketing plans with cross-functional teams.
- Executive Collaboration: Partnered with senior management to synchronize department goals with company objectives.
Marketing Coordinator Benelux
Werner & Mertz GmbH
10.2018 - 08.2023
- Portfolio Management: Managed B2B product portfolio and lifecycle in Benelux market. -
- Marketing Strategy: Developed marketing plans, managing budgets and aligning with corporate goals. -
- Multichannel Marketing: Executed marketing activities using fairs, social media, direct mailing, and advertising. -
- Sales Support: Assisted sales teams with lead generation and database management. -
- Strategic Partnerships: Collaborated with partners to enhance marketing impact.
Marketing Communications Intern
Buzzoole
03.2018 - 06.2018
- Supported marketing communications strategies, boosting brand awareness.
Marketing Communications Intern
LNFA
10.2017 - 12.2017
- Assisted in marketing campaigns, enhancing brand visibility through targeted communications.
Education
MSc in Brand Management -
Nuova Accademia Di Belle Arti
07.2018
BSc in Business Management - Marketing -
University College of Ghent
06.2017
Skills
- Brand Management & Positioning
- Strategic Planning
- Content & Compliance Management
- Multichannel Marketing
- Sales Support & Collaboration
- Partnership Development
- Project Management
Certification
- Digital Transformation, University of Virginia Darden School of Business & BCG, 2024
- Digital Transformation & Strategy in Sustainability Communication, London School of Economics, 2024
Languages
Dutch
English
French
Timeline
Associate Manager, Global Brand Marketing
Newell Brands
08.2023 - Current
Marketing Coordinator Benelux
Werner & Mertz GmbH
10.2018 - 08.2023
Marketing Communications Intern
Buzzoole
03.2018 - 06.2018
Marketing Communications Intern
LNFA
10.2017 - 12.2017
MSc in Brand Management -
Nuova Accademia Di Belle Arti
BSc in Business Management - Marketing -
University College of Ghent