Open To Work
Adriana Glazer
Enterprise Progress Maker
Zurich
Work Preference
Job Search Status:
Open to work
Desired start date:
Flexible
Desired Job Title
Online Marketing ManagerFreelance Digital Marketing ConsultantOnline Marketing ManagerOnline Marketing ManagerEvent Coordinator
Work Type
Part TimeFull Time
Location Preference
RemoteHybrid
Location:
Zurich, Switzerland
Open to relocation:
Yes
Important To Me
Work-life balanceCompany CulturePaid sick leavePaid time offWork from home optionPersonal development programs
4
Languages
11
years of professional experience
Senior B2B Marketing and Demand Generation professional with 14+ years of experience driving demand generation, marketing automation, digital acquisition and executive event marketing across consultancy, industrial manufacturing and healthcare sectors. Experienced in HubSpot, growth marketing, product launches and international campaign management.
Work History
Online Marketing Manager
3 Years 5 MonthsScope:
- Responsible for demand generation and executive event marketing for an international business consultancy.
Selected achievements:
- Built AI-supported internal automation systems together with developers to automate marketing analyses, prospect research and cold outreach workflows, enabling faster execution and more scalable business development activities.
- Built HubSpot lead nurturing workflows from scratch supporting MQL generation.
- Developed multi-channel campaigns across email, website, paid media and social.
- Planned and promoted executive events attracting more than 500 participants.
Freelance Digital Marketing Consultant
3 Years 7 MonthsScope:
Supported companies in scaling digital growth through performance marketing and strategic consulting.
Selected achievements:
- Created and optimized paid acquisition strategies generating qualified leads.
- Transformed unclear marketing challenges into focused growth initiatives.
- Improved campaign performance through continuous testing and data-driven optimization.
Online Marketing Manager
1 YearScope:
- Led digital marketing, brand development and international launch activities for a healthcare-focused consumer brand (B2C and B2B)
Selected achievements:
- Developed and executed an Acne Awareness Month campaign as a strategic brand growth initiative, increasing social media followers from 100+ to 600+ while strengthening brand awareness, community engagement and driving increased lead generation and sales.
- Identified a new revenue opportunity through customer and market analysis, resulting in a standalone product offering increasing sales by 20+% within weeks.
- Built influencer and PR partnerships with international media exposure.
Online Marketing Manager
6 YearsScope:
- Led digital marketing activities for the Robotics Business Unit of a global industrial manufacturer.
Selected achievements:
- Enabled significant digital sales growth by optimizing the online customer journey, improving SEO performance and launching targeted campaigns such as the Robotics Award, shifting customer demand towards online purchasing and increasing e-commerce revenue.
- Developed marketing automation initiatives supporting lead generation and customer journeys.
- Improved digital visibility through SEO optimization and content strategies.
Education
BA - Business Management
Skills
Growth & Demand Generation
Sales Funnel Optimization · Lead Generation · Marketing Automation · Lead Nurturing · Conversion Optimization · Go-to-Market Strategy
AI & Marketing Automation
AI-powered Lead Research & Outreach · Prompt Engineering · Automation of Marketing Processes · AI-supported Analysis & Reporting · AI-driven Workflow Development
Digital Marketing & Acquisition
Google Ads · Meta Ads · LinkedIn Sales Navigator · SEO · Performance Marketing · Content Marketing · Influencer Marketing · Affiliate Marketing
CRM
Analytics & Marketing Tools
HubSpot · Google Analytics · Phantombuster · Shopify · Squarespace · Semrush · Figma · Notion
Ways of Working
Agile Working (SCRUM) · OKR Methodology · Cross-functional Collaboration
Accomplishments
- Built AI-supported automation systems in collaboration with developers to streamline marketing analysis, research processes and cold outreach workflows, increasing efficiency and scalability.
- Identified a new revenue opportunity through customer and market analysis, leading to the launch of a standalone product offering that increased sales by +20% within weeks.
- Planned and marketed executive events remote and across Germany attracting more than 500 participants.
- Developed a B2C marketing campaign increasing Instagram Followers from around 100 to 600+ Followers in one week
Languages
German
English
Croatian
Spanish
Other work experience
- Internship at joke Technology GmbH, 2013 – 2016
- Product assembler at Clemens GmbH, 2012, 3 months during summer break
- Warehouse Assistant at Klever Digital GmbH, 2011-2012
- Travel Agent at Jugendtours, 2012
Timeline
Online Marketing Manager
Enterprise Progress Maker
2023.03 - CurrentRead More
Freelance Digital Marketing Consultant
ChocoBRAIN
2022.02 - 2025.09Read More
Online Marketing Manager
S-Biomedic
2022.01 - 2023.01Read More
Online Marketing Manager
igus GmbH
2016.01 - 2022.01Read More
FHDW Bergisch Gladbach
BA from Business Management
Read More