Adriana Dias Do Vale
Tervuren
Summary
Dynamic Change Transformation Lead with a proven track record in leading successful organizational transitions. Skilled in strategic change management, stakeholder engagement, and aligning initiatives with business objectives. Ready to drive transformative change and bring innovation to your organization. PROSCI Certified.
Overview
15
15
years of professional experience
Work History
Change Transformation Lead
Bridgestone
07.2023 - Current
- Developed and implemented comprehensive change management methodology (PROSCI) aligned with the organization's overall goals and objectives
- Identified and engaged with key stakeholders, including leadership, teams, and individuals affected by the change, to build support and ensure successful adoption
- Conducted thorough assessments to evaluate the organization's readiness for change, identifying potential challenges and resistance factors
- Developed clear and effective communication plans to keep all stakeholders informed about the change process, progress, and expected outcomes
- Designed and oversaw training programs to equip employees with the necessary skills and knowledge to adapt to new processes, technologies, or structures
- Worked closely with project teams to integrate change management activities into project plans and ensure alignment with broader organizational strategies.
PMO Assistant – RYOGA Project – SAP HANA S4
10.2021 - 07.2023
- Supported specific tasks within the RYOGA Project, focusing on SAP HANA S4 implementation
- Organized a range of internal events related to the project
- Responsible for internal communication within the RYOGA Project team
- Supported various project activities, including User Acceptance Testing (UAT), End to End testing, consultants' timesheet management, and finance reporting
- Created and managed purchase requests and purchase orders in SAP/Ariba.
Marketing Associate
Univercells Technologies
05.2021 - 10.2021
- Coordinated all congresses in the USA and Europe
- Managed a 200k budget for sponsored congresses
- Managed sponsorship, supplier payment, and reviewed contracts
- Coordinated the production of marketing materials for congresses
- Developed a strong marketing and communications strategy
- Organized physical and online meetings/events
- Prepared the annual forecast budget.
Channel & Category Development Assistant
Unilever
02.2020 - 04.2020
- Supported the Channel & Category Development team in a strategic and operational role
- Implemented an innovative project for the B-Better brand
- Analyzed market trends, category insights, and consumer/shopper insights.
Marketing & Event Specialist
Chamber of Commerce France-Mozambique
01.2017 - 01.2020
- Identified new business opportunities and targeted new prospect clients
- Developed and executed communications plans
- Implemented social media platforms and redesigned the company's website
- Managed the production of valuable content for Facebook, LinkedIn, and newsletters
- Planned and implemented a marketing strategy to acquire members
- Managed an agency in implementing SEO strategies and optimizing lead conversion rate
- Organized events, workshops, and brunches
- Achievements: Increased the number of associate members by 15% in 3 months by designing a new program and analyzing consumer behaviors.
Sales and Commercial Assistant
Neovadis
02.2014 - 11.2014
- Negotiated prices for bulk purchases with international suppliers
- Collected relevant information required for the monthly financial report
- Organized small-sized events.
Marketing & Event Analyst
EY
01.2009 - 01.2012
- Implemented campaigns in collaboration with the marketing team
- Responsible for planning, organizing, and sponsoring events to increase brand visibility
- Developed and executed marketing and communications plans
- Responsible for marketing budget and planning process
- Led and coordinated multiple small to medium-sized events across Brazil, such as Hedge Fund Latin America (more than 300 participants) and Entrepreneur of The Year (over 500 participants), with budgets in $100k and higher ranges
- Assisted with external agency selection, set up, and day-to-day management.
Education
Master's: Marketing and Communication -
ICHEC
01.2020
Bachelor’s in Hospitality Management -
Anhembi Morumbi University
01.2008
Erasmus Program -
Universidad Europea of Madrid
01.2007
Skills
- SharePoint
- Event Coordination
- CRM
- Negotiation
- Communication
- Critical Thinking and Problem Resolution
Languages
Portuguese
English
French
Spanish
Training
- TERA INSTITUTE, Fundamentals of NLP (Neuro-Linguistic Programming), 2019, 2019
- ESPM, Strategic Digital Planning, 2019, 2019
- UDEMY, Digital Marketing, 2019, 2019
- INSEAD, Design Thinking, 2020, 2020
- CLICKMINDED, SEO / SEM, 2021, 2021
- YALE UNIVERSITY, The Science of Well-Being, 2021, 2021
Timeline
Change Transformation Lead
Bridgestone
07.2023 - Current
PMO Assistant – RYOGA Project – SAP HANA S4
10.2021 - 07.2023
Marketing Associate
Univercells Technologies
05.2021 - 10.2021
Channel & Category Development Assistant
Unilever
02.2020 - 04.2020
Marketing & Event Specialist
Chamber of Commerce France-Mozambique
01.2017 - 01.2020
Sales and Commercial Assistant
Neovadis
02.2014 - 11.2014
Marketing & Event Analyst
EY
01.2009 - 01.2012
Master's: Marketing and Communication -
ICHEC
Bachelor’s in Hospitality Management -
Anhembi Morumbi University
Erasmus Program -
Universidad Europea of Madrid
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