Adnane ELHILALI ALAOUI
Sales Director - Morocco & West Africa - Packaging Market
Casablanca
Profil professionnel
Regional Sales Leadership | North & West Africa Packaging Markets | Revenue Growth | Strategic Negotiations | Market Expansion | Team Leadership | Customer-Focus Approach | National & International Mobility | 18+ Years of Professional Experience including 8 years in the packaging market
Vue d'ensemble
18
18
years of professional experience
10
10
years of post-secondary education
Expérience
Sales Director Morocco & West Africa
SunChemical Group
05.2018 - 12.2025
- Define and manage sales objectives and targets for each product line for packaging market
- Develop and execute regional sales strategies to achieve revenue and growth objectives.
- Lead and manage export business across North and West Africa.
- Identify customers’ technical requirements and analyze market trends and developments.
- Build and sustain strong, long-term relationships with customers and business partners.
- Monitor, coach, and drive the performance of sales and technical teams to ensure target achievement.
- Proactively identify and develop new business opportunities across all targeted markets.
- Ensure cost control and budget compliance across sales operations.
Oil&Lubricants BU Manager / Morocco & Africa
SAMIR Group - SDCC
12.2014 - 05.2018
- Prepare the commercial annual plan in terms of volume, margin, brands, distribution & market share.
- Monitor the implementation of global marketing programs and local initiatives with the distributors and partners.
- Face to face meetings with distributors, key customers and prospects.
- Provide technical support to both customers and staff.
- Define the overall strategy of export activity and implement appropriate trade policies for each African market.
- Develop sales and profitability of the company in Africa (North and West Africa).
Regional Sales Director
AKWA GROUP - MAGHREB OXYGENE
01.2012 - 12.2014
- Manage 85% of the turnover of the company on all channels (Medical, Industrial and retails).
- Develop, propose and execute a regional growth plan to exceed sales.
- Recruit, train, coaches and keep motivated the regional team (60 people).
- Negotiate strategic contracts with partners and Key accounts.
- Conduct weekly forecast meetings and reports.
- Develop key accounts relationships (distributors, medicals centers, B2B customers).
- Collaborate and coordinate actions with the Marketing, Operations and Technical departments.
- Stay abreast of industry news, competitors and consumer trends.
- Ensure compliance with quality, safety and environmental procedures.
B2B Key Account Manager
AFRIQUIA LUBRICANTS – CHEVRON TEXACO GROUP
01.2011 - 12.2012
- Contribute to new business development and profitability growth by executing marketing strategy.
- Assist Sales Director in designing and managing systems and processes to support continued sales and marging rowth across the B2B division.
- Provide technical Support to all customers of the company.
- Animate technical training for the company's sales teams and new recruits.
- Organize and animate technical presentations of different levels for customers (technical director, mechanics, operators ...) in order to promote Chevron Texaco Lubricants & technology.
- Maintain an up-to-date level of product, technical, and application knowledge.
Technical Sales Engineer
AFRIQUIA LUBRICANTS – CHEVRON TEXACO GROUP
09.2007 - 01.2011
- Visit target customers on a regular basis to promote Chevron Texaco Lubricants.
- Initiate new projects, obtain technical approvals and generate new business.
- Technical sales presentations to customers to promote the company products.
- Develop and execute a sales plan to achieve agreed volumes and growth targets.
- Follow-up sales reports, sample requests, customer projects.
- Provide technical assistance to customers.
Formation
Engineering - Mechanical Conception and Manufacturing Engineering
Mohammadia High School of Engineers (EMI)
RABAT 01.2004 - 01.2007
Master - Marketing and Business Development
National School of Business And Management (ENCG)
SETTAT 01.2012 - 01.2013
Personalized coaching - Managerial Skills
D.E.A
Casablanca 01.2011 - 01.2012
Preparatory Classes - Preparatory Classes
Mly Driss
FES 01.2002 - 01.2004
Bachelor - Mathematical
FES 01.1999 - 01.2002
Compétences
Sales Strategy Development for Packaging Solutions
Revenue Growth & Sales Target Achievement
Pricing Strategy, Margin Optimization & Contract Negotiation
Long-Term Customer Partnership Development & Relationship Management
North & West Africa Market Expertise
Customer Needs Analysis & Value-Based Selling
Sales Forecasting, Budgeting & Pipeline Management
Cross-Functional Collaboration (Supply Chain, Operations, Marketing)
Stakeholder Management at Executive & Operational Levels
Strong Negotiation, Presentation & Influencing Skills
Cross-Cultural Communication in International Environments
INTERESTS
- Football
- Padel
- DIY Works
- Travels and discoveries
LANGUAGES
Français
Bilingue
Anglais
Courant
Arabe
Langue maternelle
Chronologie
Sales Director Morocco & West Africa
SunChemical Group
05.2018 - 12.2025
Oil&Lubricants BU Manager / Morocco & Africa
SAMIR Group - SDCC
12.2014 - 05.2018
Regional Sales Director
AKWA GROUP - MAGHREB OXYGENE
01.2012 - 12.2014
Master - Marketing and Business Development
National School of Business And Management (ENCG)
01.2012 - 01.2013
B2B Key Account Manager
AFRIQUIA LUBRICANTS – CHEVRON TEXACO GROUP
01.2011 - 12.2012
Personalized coaching - Managerial Skills
D.E.A
01.2011 - 01.2012
Technical Sales Engineer
AFRIQUIA LUBRICANTS – CHEVRON TEXACO GROUP
09.2007 - 01.2011
Engineering - Mechanical Conception and Manufacturing Engineering
Mohammadia High School of Engineers (EMI)
01.2004 - 01.2007
Preparatory Classes - Preparatory Classes
Mly Driss
01.2002 - 01.2004
Bachelor - Mathematical
01.1999 - 01.2002