Evy Andries

Lead and inspire a marketing team of 10, fostering motivation and collaboration through a human-centric and empathetic leadership approach.

• Develop tailored marketing strategies for diverse car brands and target audiences, with a strong emphasis on premium brands like Mercedes-Benz, within retail and distribution environments.
• Craft and execute holistic offline and online campaigns aligned with growth objectives.
• Analyze market trends and company goals to identify, develop, and optimize marketing strategies and budgets.
• Monitor and optimize the performance of paid social media and SEA campaigns to maximize ROI.
• Design and distribute direct email newsletters aligned with communication plans, ensuring detailed performance analysis.
• Manage website updates to meet quality and SEO standards, driving increased conversions.
• Plan and execute impactful marketing events, including open houses and display shows, tailored to different car brands.

Mercedes-Benz Vriesdonk was a medium-sized family business, founded and owned by my father. The company specialized in selling and servicing of Mercedes-Benz vehicles, achieving an annual sales volume of 6,000 cars with a team of 100 employees across four locations. In 2018, we successfully transitioned the business through its sale to Hedin Automotive.

During my tenure, I held management roles in accounting, HR, and marketing, which allowed me to strengthen my entrepreneurial skills and deepen my passion for ownership and leadership.

I started my career at Accenture as a young graduate, working as a business consultant. My primary focus was to bridge the gap between business operations and IT for clients such as Electrabel (now Engie). I contributed to various projects, mainly related to the liberalization of Belgium’s electricity and gas market.

After three and a half years, I transitioned to freelancing, continuing to provide expertise on similar projects while broadening my professional scope.